The Century of TasteMakers


Some Product designs are based the Marketing research, but there are also Product designs emerging from intuition of people who simply know what is right, who set the trends.

People have understanding of quality of a Product. What is important for companies is to find the right people who can understand, create and communicate the true quality.

These people are particular and have deep understanding what is needed to produce a great Product: a mix of time, cost and culture (design, beauty, fashion). We can call these people TasteMakers.

Fernando Garibay (the producer of the last album from Lady GaGa) says: “I would never call myself a producer, a mixer, or a DJ per se. I think I’m more of a tastemaker.” 

TasteMakers are people who influence others. TasteMarkers are motivated to stimulate positive feelings in others and connect with them.

“When I was a kid, I would listen to these records from Depeche Mode and The Smiths, listening to them made me feel like I wasn’t alone. Like someone understood me. With my music, I want to pay that back and make someone else feel like that.”

Steve Jobs is a TasteMaker. Walt Disney was a TasteMaker. Giorgio Armani is a TasteMarker. Karl Lagerfeld is a TasteMaker. Jack Welch is a TasteMaker. Ingvar Feodor Kamprad is a TasteMaker. Hayao Miyazaki is a TasteMaker.

Every company, no matter which industry it belongs to, needs to include TasteMakers to remain competitive.

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